Clik here to view.
Why Snapchat is Such a Big Social Media Hit
The last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Snapchat is about to go mainstream. Founded...
View ArticleClik here to view.
Why Direct Marketers Should Embrace Social Media
It’s 2016, yet some of the more traditional direct marketers among us in this industry are still on the fence about using social media. I understand. Tweeting, blogging and sharing selfies on Instagram...
View ArticleDemographic Targeting for Search Advertising Rolls Out
Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach...
View ArticleClik here to view.
The Importance of Social Media Advertising
Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels...
View ArticleMistakes Made by Businesses and Brands with Social Media
Social media reach and engagement rates have declined so drastically in the last year or two that paying to play is almost not an option anymore. But what about businesses and brands that can’t afford...
View ArticleVideo Marketing on Social Media
Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the...
View ArticleStorytelling on Social Media
As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways...
View ArticleClik here to view.
How 10 Boston Restaurants Use Social Media
It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats. That’s...
View ArticleB2B Marketing on Social Media
It wouldn’t be an exaggeration to say that businesses that use social media to market to other businesses are usually quite buttoned up, restrained and cautious. Those businesses that are marketing to...
View ArticleWhat Social Media Marketers Can Learn from Lokai
With the half-life of a tweet less than a half hour and complex, ever-changing algorithms on most major channels undermining reach and engagement, marketers have to work harder than ever to use social...
View Article