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5 Ways to Use Social Media to Make a Huge Impact in Real Life
As ubiquitous as social media in this day and age, more people are turning an apathetic ear to what brands have to say rather than hanging on their every word on these channels. That shouldn’t come as...
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How to Add Your Social Profiles to the Google Knowledge Panel
It was recently announced that Google has begun to display a brand’s social media profiles in its Knowledge Panel. What this means is that when people search for your brand’s website using Google, they...
View ArticleGet the Buzz on Twitter about Super Bowl XLIX
I have two very good reasons to be following Super Bowl XLIX on Twitter so closely. With our local team, the New England Patriots, gearing up for their ninth Super Bowl appearance (having won in 2001,...
View Article20 Types of Selfies to Ask Your Audience to Share
It was the word of the year in 2013, and last year it reached the tipping point. Yup. The selfie is more than just a thing now, it’s kind of a big deal. No, really, the selfie is more than just a fad,...
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Social Media: 15 Ways You’re Doing It Wrong
Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and...
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How Page Likes are Counted on Facebook to Change
In an announcement just yesterday, Facebook said it is “updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.” You can read the...
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12 Social Media Posts That Are Funnier Than Yours
It may sound like a cliché, but it’s absolutely true. Laughter is the best medicine. Laughter is good for your health because it’s known to lower blood pressure and stimulate the release of endorphins,...
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10 Ways to Humanize Your Social Media Brand
A critical mass of brands, businesses, marketers and corporate executives may have a presence on social media today, but that doesn’t mean they have a clue what they’re doing on these online...
View ArticleHow 10 Nonprofit Brands Roll on Twitter
Branding. Marketing. Selling. There are countless reasons why you would use social media for business. And if you’re a nonprofit organization, one of those reasons would be fundraising. In fact, as...
View ArticleHow 10 Beer Brands Rock the Social Media Scene
As the number of breweries in the United States continues to grow rapidly, so does the number of beer brands that are establishing a presence on social media, especially craft beer brands. Beer. It’s...
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10 Ways to Find Common Ground With Your Social Media Audience
True story. I was having lunch with a colleague of mine a couple years ago or so, and as I began to take pictures of the food on my plate he asked me why I would do such a thing. I explained to him...
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10 Lessons Learned About Social Media From My Parents
When I give presentations on social media, I often refer to Dale Carnegie’s How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with...
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Instagram Now Supports Both Portrait and Landscape Formats
In an announcement today, Instagram said it would support not only square posts, but those that are formatted as either portrait or landscape as well. To choose an orientation other than square, all...
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Why Periscope is the Next Big Thing in Social Media
As social media becomes less of an afterthought among brands and more of an essential ingredient in the marketing mix, it is increasingly difficult to stand out on these online channels. There is only...
View Article10 B2B Brands That Are Killing It on Social Media
Social media. It’s not just for B2C brands anymore. More than just dipping their toes in the social media waters, many of those in the B2B space are now diving in head first, making a big splash not...
View ArticleInstagram’s Boomerang: An Easy, New Way to Share GIF-like Video Loops
If you’ve been looking for an easy way to create and share your own GIF-like videos, look no further than Instagram’s new app, Boomerang. Launched less than two weeks ago, with one press of a button,...
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10 Ways the Presidential Candidates are Winning on Twitter
There are less than two months to go until the Iowa caucuses and less than a year until we elect a new president of the United States on November 8, 2016. And while each of the candidates for the...
View Article10 Ways Brands are Using Social Media Marketing for Good
Asking questions. Running contests. Sharing pictures. Promoting products and services. There are many ways for brands to attract attention on Twitter, Facebook, Instagram and the like. Included among...
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Just Be Yourself on Social Media
Years ago, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be president of a local club. I was honored, of course, but I wasn’t...
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How to Use Twitter’s New GIF Search Feature
To say that GIFs are a thing on social media would be an understatement. After all, according to this post on the Twitter blog, over 100 million GIFs – those short, often silly, animated graphic images...
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