How to Use Facebook Live
On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year or so, Facebook has finally released its own live-streaming video app, Facebook...
View ArticleHow Personal Branding on Social Media Helps a Corporate Brand
No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you out if they’re...
View Article3 Ways to Succeed as a Social Media Marketer
Gone are the days when so many marketers were debating the pros and cons of investing even a small portion of their time and budgets in social media. Almost everyone agrees now that when it comes to...
View ArticleOverdrive Employees Kick Into High Gear in the J.P. Morgan Corporate Challenge
Overdrive Interactive was well represented last night among a field of over 9,000 runners and walkers from more than 300 companies who participated in the 33rd J.P. Morgan Corporate Challenge in...
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How to Beef Up Your Social Media Marketing Program
In a popular advertising campaign for Wendy’s in 1984, an 81-year-old woman named Clara Peller demanded to know “Where’s the beef?” at a fictitious fast-food restaurant. That question went viral and...
View ArticleWhat Social Media Marketers Can Learn from Lokai
With the half-life of a tweet less than a half hour and complex, ever-changing algorithms on most major channels undermining reach and engagement, marketers have to work harder than ever to use social...
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Why Snapchat is Such a Big Social Media Hit
The last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Snapchat is about to go mainstream. Founded...
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Why Direct Marketers Should Embrace Social Media
It’s 2016, yet some of the more traditional direct marketers among us in this industry are still on the fence about using social media. I understand. Tweeting, blogging and sharing selfies on Instagram...
View ArticleDemographic Targeting for Search Advertising Rolls Out
Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach...
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The Importance of Social Media Advertising
Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels...
View ArticleCats and Dogs: Brands’ Best Friends on Social Media
Early last month, two men who were vying for the second highest office in the land, Mike Pence and Tim Kaine, were debating each other before an audience of millions and, frankly, I couldn’t wipe the...
View ArticleMistakes Made by Businesses and Brands with Social Media
Social media reach and engagement rates have declined so drastically in the last year or two that paying to play is almost not an option anymore. But what about businesses and brands that can’t afford...
View ArticleVideo Marketing on Social Media
Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the...
View ArticleStorytelling on Social Media
As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways...
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How 10 Boston Restaurants Use Social Media
It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats. That’s...
View ArticleB2B Marketing on Social Media
It wouldn’t be an exaggeration to say that businesses that use social media to market to other businesses are usually quite buttoned up, restrained and cautious. Those businesses that are marketing to...
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Why Snapchat is Such a Big Social Media Hit
The last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Snapchat is about to go mainstream. Founded...
View ArticleClik here to view.
Why Direct Marketers Should Embrace Social Media
It’s 2016, yet some of the more traditional direct marketers among us in this industry are still on the fence about using social media. I understand. Tweeting, blogging and sharing selfies on Instagram...
View ArticleDemographic Targeting for Search Advertising Rolls Out
Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach...
View ArticleClik here to view.
The Importance of Social Media Advertising
Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels...
View Article