Cats and Dogs: Brand’s Best Friends on Social Media
Early last month, two men who were vying for the second highest office in the land, Mike Pence and Tim Kaine, were debating each other before an audience of millions and, frankly, I couldn’t wipe the...
View ArticleMistakes Made by Businesses and Brands with Social Media
Social media reach and engagement rates have declined so drastically in the last year or two that paying to play is almost not an option anymore. But what about businesses and brands that can’t afford...
View ArticleVideo Marketing on Social Media
Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the...
View ArticleStorytelling on Social Media
As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways...
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How 10 Boston Restaurants Use Social Media
It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats. That’s...
View ArticleB2B Marketing on Social Media
It wouldn’t be an exaggeration to say that businesses that use social media to market to other businesses are usually quite buttoned up, restrained and cautious. Those businesses that are marketing to...
View ArticleWhat Social Media Marketers Can Learn from Lokai
With the half-life of a tweet less than a half hour and complex, ever-changing algorithms on most major channels undermining reach and engagement, marketers have to work harder than ever to use social...
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